
About Us
Based in London, UK, we are a team of financial professionals with a passion for equity research.
Our Story
2010 I Initial Publication
In 2010, Gillian Elcock published an award winning book entitled How to Get an Equity Research Analyst Job. Targeted towards business school and undergraduate students, it is a primer on how to break into the asset management industry. The book is also useful for people who want to make a career switch into equity research, and for those who are interested in sell side equity research positions.
2010 I Denny Ellison Enterprises
The same year, she founded Denny Ellison. The company became a successful independent equity research provider, delivering customised research to leading asset management firms.
2015 I Research Analyst Survey
In 2015, the team of research analysts at Denny Ellison came together with a shared vision: How to accelerate the learning progression of equity research analysts?
They surveyed hundreds of analysts across Europe to identify their biggest productivity constraints.
The findings revealed challenges in time management, baseline skill sets, best practice examples, and managerial support.
2016 I Training Division
A year later, they developed a training program to address each of these points, one-by-one, and trained their research analysts on teaching techniques.
This led to the creation of Denny Ellison’s training division in 2016, under the direction of Eveline Varin, who later became CEO in 2020.
2018 I Buy-Side Training Expansion
Two years after the successful launch of sell-side training, a buy-side training program was introduced, drawing particular interest in its classes on financial analysis and research writing.
2020 I Celebrating 10 yrs of Research
The research division celebrated 10 years of successful and continuous customised research provision to leading asset management firms.
2023 I ESG Training Partnership
The training division partnered with TDI Sustainability to offer a detailed ESG training program to leading asset management firms on ESG integration on a sector-by-sector basis.
Present I Recent Developments
The research division continues to prosper and includes both ad-hoc research projects and ongoing research provision.
With nearly a decade of training experience, the training division is servicing numerous investment banks, investment management firms and universities across Europe, Asia and the United States.
Management
Gillian Elcock
Gillian Elcock is Denny Ellison’s Founder. An experienced equity research analyst and award-winning author, she holds an MBA from the Harvard Business School and MEng and BSc degrees from the Massachusetts Institute of Technology.
Gillian started her career as a management consultant at the Boston Consulting Group. She then worked as an equity research analyst at asset management companies in the U.S.A. and the UK, including Putnam Investments and Insight Investment.
Boston Consulting Group I Putnam Investments I Insight Investment
Eveline Varin
Eveline Varin is the CEO of Denny Ellison. She worked at Morgan Stanley as a sell-side equity research analyst in the Consumer sector for many years. Before that she worked at Dresdner Kleinwort Wasserstein in the general Retail sector.
Eveline holds a master’s degree in international management from ESCP-EAP and conducted her classes prépartoires at Lycée privé Ste Genevieve.
Dresdner Kleinwort I Morgan Stanley
Analyst Team
Highest Calibre
Each analyst on Denny Ellison’s team has been carefully chosen after undergoing a rigorous selection process. Our analysts, who come from both the buy and sell side, all have outstanding experience at international firms. In addition to their strong academic credentials, they have a passion for research and training, deep intellectual curiosity, and a drive for excellence.
From Leading Institutions
Denny Ellison’s analysts have an average of over 15 years of direct research experience and have worked at respected asset managers and investment banks, including:
Allianz I Capital Group I Cheuvreux I HSBC I Merrill Lynch I Morgan Stanley I Nomura I Robeco
Societe Generale I Standard Life I UBS
With Wide Breadth of Sector Coverage
Bringing exceptional breadth and depth of experience, their expertise spans the following sectors and expertise:
Consumer I Financials I Technology I Telecom I Utilities I Healthcare I Clean Tech I Real Estate I Insurance
Media I Industrials
Tailored Solutions
Each research project is completely tailored to our clients' needs. This includes following their investment strategy and valuation methodology.
Each training program delivered is carefully tailored to the specific learning and development needs and skill-building targets of our clients.
Certified Training
Our core financial analysis module is certified by the Chartered Institute for Securities & Investment (CISI) and endorsed as Continuous Professional Development.

Each participant also receives the Denny Ellison certificate.

Guaranteed Satisfaction
We are committed to delivering high-quality research and training services that meets our clients' expectations and work closely with them to ensure complete satisfaction.
We aim to protect and nurture our relationship with each of our clients. We will be trustworthy and open with our clients, and responsive to their requests.
This guarantee underlines our commitment to delivering a first-class service and operating with absolute integrity.